Recent Interviews & Media
Rubsun Ho & Joe Milstone at The Globe and Mail's Small Business Summit Nov. 18. 11 Cognition recently participated at The Globe and Mail's Small Business Summit on November 8 where Maxime Bernier claimed Canada's true natural resource to be our entrepreneurs - we couldn't agree more. Take a look at cameo's from Cognition's finest.  Click here for url | |
Joe Milstone presents "Mitigating Legal Hotspots on the Road to Growth and Expansion" at FEI's SME Conference. Nov. 10. 11 Click here for url | |
Why Supermom Is Leaving the Firm. The Globe and Mail Nov. 8. 11 Christine Holmes, 37, left an in-house counsel job with Pepsi Bottling Group and now works from home for Cognition LLP. Working from her home in Muskoka, Christine has the flexibility to, at times, review legal documents for corporate clients right from her dock. "I would love to see, in five years, law firms and corporations move to this model where they [realize], 'if I have a happy and well-balanced employee, I am going to have a more productive employee"... Click here for url | |
Rubsun Ho presents "Legal Issues: Marketing In A Web 2.0 World" in an Enterprise Toronto morning session. Nov. 7. 11 Click here for url | |
Rubsun Ho's BNN Interview on The Close Oct. 19. 11 Rubsun Ho interviews on BNN's The Close: Small Business Legal Advice Click here for url | |
Rubsun Ho presents "Intellectual Property: A Primer for Small Businesses" at Enterprise Toronto Oct. 18. 11 Click here for url | |
Law Firms Cater to Small Business Clients with New Structures and Services The Globe and Mail Aug. 24. 11 In the scramble to get a small business up and running, the task of lining up a lawyer is often lost in the shuffle. It’s an avoidance which can be disastrous later on, should a partnership flounder and lead to animosity over who owns what, which part of the intellectual property belongs to whom, or whether there is a need to prepare and sign non-compete or non-disclosure agreements. "Toronto-based Cognition LLP has a fresh take on the concept of the law firm. Cognition, now 24-lawyers strong, was founded by Joe Milstone and Rubsun Ho five years ago. The firm was born of a desire to break away from the typical firm structure in search of a new range of clients." Click here for pdf | |
"The Uncomfortable Marriage of the CFO and Commercial Contracts" | Joe Milstone FEI Newsletter May. 11. 11 In many organizations, the CFO becomes the keeper of all things ―general and administrative, including such likely possible areas as HR, insurance, governance and legal. Further, due to today’s economic reality of headcount freezes and budget slashing, the CFO often ends up doing frontline duties in these functions which, as long as the house of cards does not tumble, is often just fine for the owners and/or CEO...Read More on Pg.4 Click here for pdf | |
Joe Milstone speaks at In-House Counsel Summit Feb. 14. 11 | |
Why legal departments turn to outside counsel The Canadian Bar Association Feb. 2. 11 Click here for pdf Click here for url | |
Rubsun Ho is One to Watch! Dec. 15. 10 Rubsun Ho was elected to the University of Toronto's Decade Dozen - the Top 12 Law School alumni to keep an eye on as they do their alma mater proud! Click here for pdf Click here for url | |
Joe Milstone answers questions at George Brown Nov. 18. 10 As a featured expert in his field, Cognition Partner and Co-Founder, Joel Milstone, addressed the students at George Brown College in their Negotiations and Enterprise Resource Planning classes in two separate sessions held in November and December. | |
Leading the Way by Jordan Furlong National Magazine Nov. 3. 10 This article originally appeared in the September 2010 issue of the CBA's National Magazine. Click here for pdf | |
Outsourcing in-house counsel Canadian Corporate Counsel Association (CCCA) Nov. 3. 10 This article originally appeared in the Fall 2010 issue of CCCA's magazine. Click here for pdf | |
"See Legal Hassles Ahead, Avoid Them" | Joe Milstone The Bottom Line Nov. 1. 10 Many common legal issues ensnare entrepreneurs when starting a business, and getting an accounting services firm up and running is no exception. Some are ubiquitous across most businesses and others are more germane to accounting in particular...Read More Pg.14 Click here for pdf | |
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 | Legal Outsourcing Firms Serving In-House Counsel on the Rise The Lawyers Weekly Jun. 23. 10 Click here for pdf Click here for url |
5 Worst Legal Blunders of Start-Ups May. 31. 10 Cognition LLP is shaking up the legal market again by offering free legal consultations to entrepreneurs. Click here for pdf | |
 | Law firms on demand Law21.ca Dec. 9. 09 What if you could take a law firm, carve away all the parts of it you don’t like, and keep all the parts you did? Click here for url |
 | Legal Advice Start Ups Can Afford Financial Post Nov. 30. 09 Money wasted on stuff we shouldn’t be paying for Click here for pdf |
 | Start-up legal issues: Term sheets from an entrepreneur's perspective StartupNorth Nov. 30. 09 Continuing my discussion on start-up legal issues, I met with Rubsun Ho, partner and co-founder of Cognition LLP to discuss term sheets. Click here for url |
| Start-up legal issues – Intellectual property StartupNorth Nov. 16. 09 I thought I would write a couple of posts on legal issues start-ups should be aware of early in their lifecycle. In particular I wanted to cover some issues, that if not handled correctly… Click here for url |
Maverick Lawyers Break the Mould: Making Legal Services Affordable and Practical for SMEs Nov. 1. 09 | |
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| Outsourcing in-house counsel: trailblazing firms lead the way The Lawyers Weekly Aug. 31. 07 Who are you going to call when you can only pay for or justify hiring one-fifth, one-third or one half of a lawyer? Click here for pdf |
 | The virtual law firm National Magazine Sep. 1. 06 Who are you going to call when you can only pay for or justify hiring one-fifth, one-third or one half of a lawyer? Click here for pdf |